February 2011


What is Light Painting?

Defined by Wikipedia as:

“Light painting, also known as light drawing or light graffiti is a photographic technique in which exposures are made usually at night or in a darkened room by moving a hand-held light source or by moving the camera. In many cases the light source itself does not have to appear in the image. The term light painting also encompasses images lit from outside the frame with hand-held light sources. The first known photographer to use this technique was Man Ray in his series “Space Writing” created in 1935. The photographer Ellen Carey discovered Man Ray’s signature signed by penlight nearly 74 years after the pictures had been taken”


For the second time running, Reebok of RSH Malaysia gave Full Circle the opportunity to explore the wonders of light graffiti with the public in a huge dark room setup in the centre of a shopping mall. The event itself took three days, and runners came to try out the new ZigTech running shoes and to participate in a 48 hours treadmill challenge. There were runners running on the treadmills all the time, even while most Malaysians were sound asleep in bed.

Throughout the event, the light graffiti was affectionately known as ‘ZigIt’ and this concept was created by the creative minds of the Wheel Love crew (WL33.com). The concept of ‘ZigIt’ gelled perfectly with the Reebok ZigTech running shoes. This time around, it was open to public and more than 150 people had the time of their lives creating tremendous amount of ‘Zigs’.

Apart from working the camera in the pitch dark with two off camera flashes, there was lots of fueling up on coffee & Red Bull, as the crew needed to stay on their feet throughout the day to create art with the public.  If, you’d like to see how it was done, we’ve got a ‘behind the scenes’ picture here too. Drop us a line if you still can’t ‘ZigIt’!

Also, check out the video edited by Jules here…. We had a Magic Arm which we attached to a Reebok bicycle, and oh, what fun it was to ride a bicycle in the mall in the middle of the day…. He he.