Reebok ZigTech

Wheel Love, a local skate shop collaborated with Full Circle to create a truly unique photo opportunity for the Reebok ZigTech media launch event. Confined to a makeshift dark room, Full Circle’s Sanjitpaal Singh and Ravinder Kaur, alongside with Wheel Love’s Khoo Wei Yeng, Lynda Chean and Chee Su Keats worked together to produce the images below.

An awesome phenomenon known as light graffiti or light painting, one uses a torch light to ‘draw’ words or symbols, which eventually appears on the image.

During this event, the media were given the opportunity to express their creativity, to produce their very best ‘zig’ through light graffiti. The best zig of the night picked up a brand new pair of Reebok ZigTech shoes. The images were also printed on the spot as souvenirs for the participants.

For more info on Wheel Love, check out http://wl33.com/

Or checkout the latest Reebok ZigTech at http://www.reebok.com